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Factors Behind Choice Of Logo Colors & Its Psychology

Factors Behind Choice Of Logo Colors & Its Psychology

The significance of colors has been proven by many brands. We partner the majority of the celebrated brands with their logo color. For example, when we think of Facebook, we imagine blue, Coca Cola is red, twitter is blue & so on. These shading associations have been imprinted in our brains through entirely executed campaigns.

Fortunately, picking the ideal color blend for your logo shouldn't be a guess work. In this article, we will assist you with picking your ideal logo color. How? We'll talk about what to consider while picking a logo color, its significance, and will share a few hints on logo color blends.

So, let’s get the ball rolling!

  • Psychology of Colors

  • Logo Color Combinations

  • How to Choose Your Logo Colors?


1. Psychology of Colors

As our brains process visuals multiple times better than texts, when individuals think about your brand, chances are, your logo is the primary thing they will review. This is why it's important to make the correct impression with your target audience. By picking the correct color for your brand logo, you can choose how you need them to recall you and make an ideal brand picture.

Do colors truly influence our conduct? Or on the other hand, is it simply a myth? Studies show that the physiological and emotional impact of color depends upon various factors like the clients’ previous experiences, culture, natural habitat, sexual orientation, identity, nationality etc.

This is the reason you need to characterize your target audience and adjust your shading range to your brand personality and the emotions you need to bring out. This knowledge can be helpful to both huge brand managers and entrepreneurs.

There are 6 essential standards in color psychology:


  • Specific meanings can be credited to various colors

  • Those meanings can be founded on learned importance or biologically innate meaning

  • People perceive and evaluate colors automatically

  • The evaluation forces color-motivated behavior

  • Colors influence people automatically

  • Color-motivated behavior also depends on the context


Since we have some essential information on how color psychology works, let’s see the basic definitions of certain colors:

BLACK: Black is viewed as elegant and genuine shading that shows power, knowledge, and luxury. Black logos are frequently utilized by brands to target an audience that values refinement and class. This color is normally used as a background or for monochrome logos. If not used effectively, however, it can be associated with negative concepts such as sadness and even death.

WHITE: White is pure, perfect, basic, and fresh. It’s a neutral color that is frequently used as a background to feature different colors. Also, white is well-known in businesses like medical care, innovation, and luxury products.


GREY: Gray frequently inspires sensations of polished methodology, soundness, credibility, and is related with innovation. It's a useful and unbiased coloring for the most part used as a highlight or a background color.

BLUE: Blue is tranquility, trust, and solidness. Various tones of blue, for example, navy blue, are among the best tones to go for on the off chance that you need to evoke a feeling of trust. It's the most famous logo shading utilized for Fortune 500 organizations. Furthermore, this color is one of the most loved shades by both men and women. Blue is the cherished logo shade of innovation and financial organizations, and truly outstanding for this circle.

GREEN: Green is related with development, health, and nature. Green logo design for the most part infers that your organization is eco-friendly and your items are organic and fresh. Sometimes, green can refer to cash and be utilized as a component of logo plan financial organizations.


RED: Red is passion, power, energy, youthfulness, and confidence. Red is dynamic, and is a standout amongst other color choices if you want to evoke strong emotions, attract attention and make a sensation of importance. Organizations from the food business utilize this color since it expands hunger.


ORANGE: Orange is viewed as lively, friendly, and innovative. It shows energy and stimulates the mind. Other than being friendly, once in a while it very well may be viewed as aggressive. Orange logos are as often as used by the food business and organizations having some expertise in kids ‘items.

Yellow: Yellow is the shade of joy and satisfaction. It's fun and loaded with hopefulness. Yellow can be utilized to grab the attention of shoppers and encourage them to make a move. In some cases, it's related with alert. Food and auto enterprises frequently utilize yellow logos.


Purple: Purple is viewed as the color of success, luxury, courage and wealth.It can also give out a secretive and magical feeling by playing into your mind. This color perfectly shows the harmony between the physical and the spiritual. Purple logos are frequently preferred by luxury merchandise organizations, beauty brands, just as by educational institutions.


To pick the ideal logo color or logo shading blend, consider the associations and feelings that colors unknowingly make. By picking the correct shading you will make the correct impression of your image.

2. Logo Color Combinations

With regards to picking between a single color or shading blends, you need to realize that single colored logos are more moderate and can be utilized on any background. In addition, the picked color will be effectively recalled and connected with your brand identity.

Multi-colored logos are more complicated because the general impression will depend upon the color combination. You can coordinate with at least two colors, depending upon what you need to accomplish with it. All in all, how to get the correct logo color combination?

Ready to-Use Color Schemes

Ready to-utilize color palettes can be of great help for the beginners or for the individuals who don't have the idea how to coordinate with various tones.

Utilize natural color combination that can be very unique and beautiful. In the event that you don't have the idea where to begin, nature is the best spot. Here's an example of a shading plan:

On the other hand, you can create your own shading plans, to come up with something unique.

At the point when you use logo maker tools, they typically offer their own shading mixes given by professional designers. Here's what it looks like in our logo maker:

Our editor offers you a chance to pick an instant range, or change the shade of every color of your logo manually.

The produced ranges might not mirror your image character, so for this situation, it's smarter to pick the color combination yourself.

Custom Color Combinations

You've certainly heard about color wheel, right? If you need to pick your logo tones manually, you should know the basics of the shading theory.

The essential shades of color wheel are red, blue, and yellow. After mixing these tones, we get optional shadings like orange, green, and violet. Colors have tint, which are made by blending colors in with white. At the point when colors are blended in with dark, they make up shades.

Another approach to classify the colors is by separating them into warm and cool colors. Warm colors are the ones like red, yellow, and orange. As the name proposes, they inspire sensations of warmth in light of representing fire and the sun. Cool colors are blue, green and purple. These colors help us to remember water or ice — components that are naturally cool.

Presently, we should talk about the principles for matching with colors. Once more, we'll examine the color wheel and combine the tones based on it:

  • Complementary colors

  • Split complementary colors

  • Analogous colors

  • Triad colors

  • Tetrad or double complementary colors

On the off chance that you are new to picking a shading mix for the plan cycle, you can begin with basic shading blends, since simplicity is fundamental in all things, including your image and logo plan. Keep it basic yet incredible by picking the shadings that completely match your brand identity and voice.

Regardless of whether it's a prepared to-utilize shading range or a custom shading mix, your shading decisions should convey your critical message to your crowd and be related with your brand.

  3. How to Choose Your Logo Colors?

To pick the correct tone for your logo, you need to consider various elements like the business, your logo style, and how you need your brand to be seen by individuals.


What are the primary qualities of a good logo? A good logo is unique, memorable, recognizable, proper, adaptable, reasonable, and simple.

Obviously, logo colors are vital, yet they are a piece of the entire idea and can't be noticed independently from the logo plan itself. In the first place, you need to come up with a thought you need to put behind your logo. What is that you want your logo to express? Decide on the importance behind your logo and get to sketching.

At that point, get the last form by cleaning your plan ideas and representations.

Admirably picked colors or shading mixes significantly affect the general impression of your logo configuration, so ensure you hit the nail on the head. Following logo configuration patterns can likewise give you some motivation simultaneously.


You may have seen that in various businesses certain tones are predominant. One of the methods of picking your logo and shading plans for your image is to examine your industry. Individuals subconsciously partner organizations that use specific tones with the ventures they have a place with. Underneath you can see different ventures and the most mainstream colors utilized by industry agents:

Brand Perception

One of the primary objectives of any company is to build solid relationships with their clients and audience in general. To do that, you need to show what your brand relies on and your guiding principle. Furthermore, the correct decision of your logo tone can assist with making the correct impression of your brand in the minds of your audience.

Another factor of an effective marking is consistency. Consistency assists with making certain relationship with your brand. Thus, whenever you pick the colors, consolidate them into all that is identified with your company including website, stationary and online media profiles.

How about we take one of the celebrated brands for instance - Starbucks. You can see various shades of green on their site, social posts, and bundling. This is the manner by which they keep their brand consistent. While not going with one color all over the place, they come up with specific shades that separate them in the market from the opposition.

Meaning of Color Across Cultures

In the event that you are hoping to make a logo design for a multinational company, you additionally should know about the meaning of the colors you choose. Various tones may address various sentiments and feelings across nations and cultures.

For example, in Western cultures, white is regularly an image of purity and innocence. In Eastern nations, it is related to death. The graph beneath gives a visual showcase of what various tones mean across various societies:


Assuming you need to design your logo yourself, you need to study how to do it right. One of the primary attributes of an incredible logo is the shading blend it comprises. In this article, we've shared some helpful insights on the most proficient method to pick your logo colors depending on your industry and brand, how to combine various colors by utilizing the shading wheel, and how to discover prepared to-utilize shading plans. Presently, it's the ideal opportunity for you to use this information and make your logo. Discover some motivation by going through the enormous determination of adaptable logo presets in various classifications, and start creating!

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